Alzetrho Baja Pratama, Nouval Dwi Wicaksono, Adytrio Reyhan Sudrajat. Krisis Citra Merek dan Perbedaan Manajemen Lintas Budaya pada Fenomena Boikot McDonald’s di Konflik Israel - Palestina. Trending [Internet]. 2026 Jan. 7 [cited 2026 Mar. 5];4(1):97-102. Available from: https://jurnaluniv45sby.ac.id/index.php/Trending/article/view/5560