ALZETRHO BAJA PRATAMA; NOUVAL DWI WICAKSONO; ADYTRIO REYHAN SUDRAJAT. Krisis Citra Merek dan Perbedaan Manajemen Lintas Budaya pada Fenomena Boikot McDonald’s di Konflik Israel - Palestina. Trending: Jurnal Manajemen dan Ekonomi, [S. l.], v. 4, n. 1, p. 97–102, 2026. DOI: 10.30640/trending.v4i1.5560. Disponível em: https://jurnaluniv45sby.ac.id/index.php/Trending/article/view/5560. Acesso em: 5 mar. 2026.