Pengaruh Likuiditas dan Solvabilitas terhadap Profitabilitas pada Perusahaan Kosmetik dan Skincare yang Terdaftar di Bursa Efek Indonesia

Cecilia Aprilia Kondo Bungin; Anwar Anwar; Abdul Rahman; Nurman Nurman; Annisa Paramaswary Aslam

doi:10.30640/trending.v4i1.6393

Authors

Cecilia Aprilia Kondo Bungin Universitas Negeri Makassar
Anwar Anwar Universitas Negeri Makassar
Abdul Rahman Universitas Negeri Makassar
Nurman Nurman Universitas Negeri Makassar
Annisa Paramaswary Aslam Universitas Negeri Makassar

DOI:

https://doi.org/10.30640/trending.v4i1.6393

Keywords:

Beauty, Liquidity, Profitability, Solvency, Stock

Abstract

This study aims to examine the effect of liquidity and solvency on profitability in cosmetic and skincare companies listed on the Indonesia Stock Exchange. The research variables consist of liquidity measured by Current Ratio (CR), solvency measured by Debt to Equity Ratio (DER), and profitability measured by Gross Profit Margin (GPM). The population includes all cosmetic and skincare companies listed on the Indonesia Stock Exchange during 2020-2024, totaling seven companies, with six companies selected as samples using purposive sampling technique. The data used are quarterly financial statements analyzed using panel data regression with EVisews 13. The results show that liquidity and solvency have a negative and significant effect on profitability. High liquidity indicates that funds are tied up in current assets and have not been optimally utilized to generate profits, while high solvency reflects excessive reliance on debt financing, which increases financial burdens and suppresses company profit margins. These findings suggest that management should improve asset efficiency, control debt composition, and allocate liquid resources more productively to strengthen profitability. The study contributes empirical evidence for financial decision-making in the cosmetic and skincare industry and provides a reference for investors in assessing company performance.

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