Sosialisasi Penggunaan Teknologi Digital dalam Memasarkan UMKM di Desa Simaninggir Kecamatan Sitahuis Kabupaten Tapanuli Tengah

Donny Salsabila Daulay; Adinda Elisabet

doi:10.30640/trending.v2i1.3627

Sosialisasi Penggunaan Teknologi Digital dalam Memasarkan UMKM di Desa Simaninggir Kecamatan Sitahuis Kabupaten Tapanuli Tengah

Authors

Donny Salsabila Daulay Universitas Graha Nusantara
Adinda Elisabet Universitas Graha Nusantara

DOI:

https://doi.org/10.30640/trending.v2i1.3627

Keywords:

Digital Technology, MSME Marketing, online marketing

Abstract

Socialization of the use of digital technology in marketing MSMEs aims to help MSME actors increase competitiveness and expand market reach. Through this socialization, the community is taught about understanding digital technology in facing the era of globalization and inspiring MSME actors to be more innovative in creating products and marketing strategies. After Simaninggir Village participated in the socialization of the use of digital technology, it is hoped that the community will be able to increase online marketing through social media such as Facebook, Instagram, WhatsApp, and TikTok which are often used every day.

References

Cut, D.M & rusma, S. (2020). Sosialisasi Digital Marketing pada Usaha Mikro Kecil Menengah (UMKM).

Hestanto. (2021). Pemanfaat Digital Marketing oleh Pelaku UMKM.

Khotimah, Sofiatul, Atiek Sri Purwanti, and Muhammad Taufiq. "Pemberdayaan Usaha Mikro Kecil Dan Menengah (Umkm) Dengan Marketing Digital Di Era Revolusi Industri 4.0".

Pradiani, T. (2017). Pengaruh Sistem Pemasaran Digital Marketing Terhadap Peningkatan Volume Penjualan Hasil Industri Rumahan.

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Published

2024-12-24

How to Cite

Donny Salsabila Daulay, & Adinda Elisabet. (2024). Sosialisasi Penggunaan Teknologi Digital dalam Memasarkan UMKM di Desa Simaninggir Kecamatan Sitahuis Kabupaten Tapanuli Tengah. Trending: Jurnal Manajemen Dan Ekonomi, 2(1), 330–337. https://doi.org/10.30640/trending.v2i1.3627