Penerapan Business Intelligence Pada Tiktok dalam Menarik Konsumen Berbelanja di Tiktok Shop
DOI:
https://doi.org/10.30640/trending.v2i3.2773Keywords:
Bussines Intelligence, Tiktok, Tiktok Shop, MarketplaceAbstract
In the era of globalization, technology continues to develop, making it very easy to influence people with the latest trends or innovations, especially young people. With the emergence of TikTok is an example. Today's technology has undergone many developments and it is an effort to make life easier. One of them is in terms of shopping. The release of online features in shopping makes people spend more time at home than going to the store directly. This research was created with the aim of analyzing TikTok application users in using the TikTok Shop feature. The audience of the live broadcast is one of the TikTok accounts with a saturated sample, namely the research population. Data collected through observations of netizen interactions with shop sellers on Tiktok live broadcasts. This journal was created using a qualitative method based on previous research journals by comparing several journals based on various theories focused on TikTok users who shop at TikTok Shop.
References
Alfayed, E., Ramadeli, L., Agnestasia, R., Amalina, V., Swid, Z. H. O., & Riofita, H. (2023). Analisis Strategi Pemasaean Dan Penjualan E-Commerce Pada Tiktokshop. Jurna; Ekonomi Manajemen Dan Bisnis, 1(2), 195–2021.
Arafah, N., Pratama, D. K., Wahyudi, R., Utami, M. P., Prehanto, A., & Purwaamijaya, B. M. (2023). Persepsi Pelaku Usaha Fashion Di Kota Tasikmalaya Terhadap Penerapan Afiliasi Marketing. Jurnal Industri Kreatif Dan Kewirausahaan, 6(1), 52–59. https://doi.org/10.36441/kewirausahaan.v6i1.1269
Batoebara, M. U. (2020). Aplikasi Tik-Tok Seru-Seruan Atau Kebodohan. Network Media, 3(2), 59–65. https://doi.org/10.46576/jnm.v3i2.849
Chandra Kusuma, D. N. S., & Oktavianti, R. (2020). Penggunaan Aplikasi Media Sosial Berbasis Audio Visual dalam Membentuk Konsep Diri (Studi Kasus Aplikasi Tiktok). Koneksi, 4(2), 372. https://doi.org/10.24912/kn.v4i2.8214
Creswell. (2013). Bagaimana Simbol Komunikasi Pada Kelompok Touring? Studi Interaksi Simbolik Pada Anggota Komunitas Fast Rider Di Bandung, 71–92.
Fadhillah, N. R., & Ediyono, S. (2023). Perilaku Konsumtif Oleh Masyarakat Konsumsi Dalam Perspektif Teori Jean Baudrillard (Studi Kasus : Tiktok Shop). Marketgram Journal, 1(1), 39–43.
Hardini, S. A., Sandri, R., & Widodo, R. W. (2023). Perilaku pembelian impulsif remaja pengguna tiktok shop : Ditinjau dari mindfulness. Journal of Indonesian Psychological Science (JIPS), 3(1), 271–283. https://doi.org/10.18860/jips.v3i1.21068
Harina et al. (2023). Pengaruh Digital Marketing Pada Aplikasi Tiktok dan Literasi Keuangan Terhadap Kinerja UMKM. Jurnal Ekonomi, Manajemen, Bisnis Dan Akuntansi, 2(4), 563–574.
Krisdanu, C. A., & Kiranastari Asoka Sumantri. (2023). TikTok sebagai Media Pemasaran Digital di Indonesia. Jurnal Lensa Mutiara Komunikasi, 7(2), 24–36. https://doi.org/10.51544/jlmk.v7i2.4173
Novita, D., Andriani, J., & Yuliani, N. (2021). Influence Of Brand Image And Word Of Mouth Communication On Purchase Decision In Tiktok Shop. Science Proceedings), 02(1), 637–641. http://www.openjournal.unpam.ac.id/index.php/SNH
Rahmatillah, F., & Saefuloh, D. (2022). Analisis Pengaruh Konten Pemasaran Tiktok terhadap Niat beli: Studi Kasus pada Produk UMKM Makanan. Prosiding The 13th Industrial Research Workshop and National Seminar, 1099–1104.
Setyadi, H. A., Nurohim, G. S., Nugroho, W., & Sutanto, S. (2023). Tiktok Shop Untuk Meningkatkan Penjualan Produk UMKM Witpari Karanganyar. Abditeknika Jurnal Pengabdian Masyarakat, 3(1), 1–8. https://doi.org/10.31294/abditeknika.v3i1.1726
Supriyanto, A., Chikmah, I. F., Salma, K., & Tamara, A. W. (2023). Penjualan Melalui Tiktok Shop dan Shopee: Menguntungkan yang Mana? BUSINESS: Scientific Journal of Business and Entrepreneurship, 1, 1–16. https://journal.csspublishing/index.php/business
Wicaksana, W. (2020). Pemanfaatan Maketplace Dalam Kegiatan Bisnis Di Era Digital. Jurnal Ilmu Manajemen Terapan, 1(5), 504–510. https://doi.org/10.31933/jimt.v1i5.152
Yanti, S. D., Astuti, S., & Safitri, C. (2023). Pengaruh Pengalaman Belanja Online Dan Kepercyaan Terhadap Minat Beli Ulang Di Tiktok Shop (Studi Kasus Mahasiswa Fkip Uhamka 2018). Jurnal EMT KITA, 7(1), 47–61. https://doi.org/10.35870/emt.v7i1.728
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Trending: Jurnal Manajemen dan Ekonomi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
