M. Rudi Zafa, Zulkifli Rangkuti and Irawan R D Budianto (2025) “Analysis of The Effect of Price and Promotion on Purchase Intention of Yarn with Perceived Quality as a Moderating Variable at PT. Hoja Indonesia”, Jurnal Mahasiswa Manajemen dan Akuntansi, 4(2), pp. 222–238. doi: 10.30640/jumma45.v4i2.5048.