M. RUDI ZAFA; ZULKIFLI RANGKUTI; IRAWAN R D BUDIANTO. Analysis of The Effect of Price and Promotion on Purchase Intention of Yarn with Perceived Quality as a Moderating Variable at PT. Hoja Indonesia. Jurnal Mahasiswa Manajemen dan Akuntansi, [S. l.], v. 4, n. 2, p. 222–238, 2025. DOI: 10.30640/jumma45.v4i2.5048. Disponível em: https://jurnaluniv45sby.ac.id/index.php/JUMMA45/article/view/5048. Acesso em: 6 mar. 2026.