M. Rudi Zafa, Zulkifli Rangkuti, & Irawan R D Budianto. (2025). Analysis of The Effect of Price and Promotion on Purchase Intention of Yarn with Perceived Quality as a Moderating Variable at PT. Hoja Indonesia. Jurnal Mahasiswa Manajemen Dan Akuntansi, 4(2), 222–238. https://doi.org/10.30640/jumma45.v4i2.5048