Made Yudi Tanara and Ni Luh Wayan Sayang Telagawathi 2026. Pengaruh Brand Image dan Product Knowledge terhadap Minat Beli Smartphone iPhone. Jurnal Mahasiswa Manajemen dan Akuntansi. 5, 1 (Apr. 2026), 1664–1677. DOI:https://doi.org/10.30640/jumma45.v5i1.6173.