Pengaruh Destination Credibility terhadap Minat Berkunjung melalui Destination Image di Desa Wisata Kampung Majapahit Bejijong
DOI:
https://doi.org/10.30640/jumma45.v5i1.5987Keywords:
Destination Credibility, Destination Image, Minat Berkunjung, PLS-SEM, Visit IntentionAbstract
This study aims to analyze the effect of Destination Credibility on Visiting Intention with Destination Image as a mediating variable in the Majapahit Bejijong Village Tourism Village, Mojokerto Regency. This study is motivated by the importance of destination credibility and image in influencing tourist decisions, especially in culture-based tourism villages. Bejijong Village was chosen because has strong Majapahit cultural tourism potential and supports the development cultural tourism in Indonesia. This study applies a quantitative approach with an explanatory research method. Data collection was carried out through questionnaires, while data analysis applied the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS software. The results showed that Destination Credibility had a positive and significant effect Destination Image and Visiting Intention. In addition, Destination Image also had a positive and significant impact Visiting Intention. This study also found that Destination Image significantly mediated the influence of Destination Credibility Visit Intention. This finding suggests that trust in destination information, the manager's reputation, and the congruence between expectations and reality can shape a positive destination image, thereby increasing tourist interest in visiting. This study suggests that tourism village managers should increase information transparency, maintain cultural authenticity, and strengthen the destination's image.
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