Bayu Saputro, Sulartopo Sulartopo, Siti Kholifah, Febryantahanuji Febryantahanuji, and Haryo Kusumo. “The Influence of Live Streaming and Content Marketing on Purchasing Decisions on TikTok Social Media”. Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen 5, no. 3 (June 30, 2026): 554–563. Accessed August 7, 2026. https://jurnaluniv45sby.ac.id/index.php/Inisiatif/article/view/6803.