Frans Sudirjo, I Nyoman Tri Sutaguna, Endang Silaningsih, Farida Akbarina, and Muhammad Yusuf, “THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND AWARENESS ON CAFE YUMA BANDUNG PURCHASE DECISIONS”, Inisiatif, vol. 2, no. 3, pp. 27–36, May 2023.