LIA SITI JULAEHA. Authenticity or Manipulation? Examining Consumer Perceptions toward Online Reviews, Influencer Endorsements, and Digital Marketing Practices. Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen, [S. l.], v. 5, n. 3, p. 1143–1161, 2026. DOI: 10.30640/inisiatif.v5i3.6996. Disponível em: https://jurnaluniv45sby.ac.id/index.php/Inisiatif/article/view/6996. Acesso em: 7 aug. 2026.