KADEK LINDA DWIPAYANTI; NI LUH WAYAN SAYANG TELAGAWATHI. Pengaruh Word of Mouth dan Social Media Marketing terhadap Keputusan Pembelian di Kedai Kopi Dekakiang . Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen, [S. l.], v. 5, n. 3, p. 1162–1178, 2026. DOI: 10.30640/inisiatif.v5i3.6836. Disponível em: https://jurnaluniv45sby.ac.id/index.php/Inisiatif/article/view/6836. Acesso em: 7 aug. 2026.