BAYU SAPUTRO; SULARTOPO, Sulartopo; SITI KHOLIFAH; FEBRYANTAHANUJI, Febryantahanuji; HARYO KUSUMO. The Influence of Live Streaming and Content Marketing on Purchasing Decisions on TikTok Social Media. Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen, [S. l.], v. 5, n. 3, p. 554–563, 2026. DOI: 10.30640/inisiatif.v5i3.6803. Disponível em: https://jurnaluniv45sby.ac.id/index.php/Inisiatif/article/view/6803. Acesso em: 7 aug. 2026.