Sabina Siti Sholeha et al. 2024. Penerapan Customer Relationship Management (CRM) di Alfamart. Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen. 4, 1 (Dec. 2024), 187–191. DOI:https://doi.org/10.30640/inisiatif.v4i1.3481.