Analisis Faktor FoMO dan Persepsi Kualitas terhadap Kepuasan Konsumen pada Industri Fast Food: Studi Literatur

Adira Devina Mahmudi; Alvina Safitri

doi:10.30640/inisiatif.v5i3.7097

Authors

Adira Devina Mahmudi Universitas Sunan Giri Surabaya
Alvina Safitri Universitas Sunan Giri Surabaya

DOI:

https://doi.org/10.30640/inisiatif.v5i3.7097

Keywords:

Consumer Behavior, Consumer Satisfaction, Fast Food, Fear of Missing Out (FoMO), Perceived Quality

Abstract

The fast-food industry has experienced rapid growth alongside changes in modern lifestyles and the increasing use of social media. This condition has encouraged the emergence of various factors influencing consumer behavior and satisfaction, including Fear of Missing Out (FoMO) and perceived quality. This study aims to analyze the influence of FoMO and perceived quality on consumer satisfaction in the fast-food industry through a literature review approach. The method employed is a literature review using a qualitative descriptive approach. Data were collected from various scientific journals, research articles, and academic publications relevant to the research topic. Data analysis was conducted using content analysis to identify, classify, and synthesize findings from previous studies. The results indicate that FoMO plays a significant role in driving consumer purchasing behavior through the desire to follow trends, limited-time promotions, and viral information shared on social media. Meanwhile, perceived quality has consistently been found to influence consumer satisfaction through evaluations of product quality, service quality, and overall consumption experience. The findings suggest that psychological factors and quality perceptions play important roles in shaping consumer satisfaction within the fast-food industry. Therefore, companies should pay close attention to digital marketing strategies while maintaining product and service quality in order to enhance customer satisfaction sustainably.

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