Pengaruh Literasi Keuangan dan Emotional Bias terhadap Minat Investasi di Pasar Modal pada Mahasiswa Fakultas Ekonomi Universitas Pendidikan Ganesha

Komang Ngurah Ageng Kurniawan Sena; Made Amanda Dewanti

doi:10.30640/inisiatif.v5i3.6968

Authors

Komang Ngurah Ageng Kurniawan Sena Universitas Pendidikan Ganesha
Made Amanda Dewanti Universitas Pendidikan Ganesh

DOI:

https://doi.org/10.30640/inisiatif.v5i3.6968

Keywords:

Behavioral Finance, Emotional Bias, Financial Literacy, Investment Interest, Multiple Linear Regression

Abstract

This study aims to examine the influence of (1) financial literacy and emotional bias simultaneously on investment interest, (2) financial literacy on investment interest, and (3) emotional bias on investment interest, both partially and simultaneously. The research design employed was causal quantitative. The subjects of this study were active students of the Faculty of Economics, Universitas Pendidikan Ganesha, from the 2022, 2023, and 2024 cohorts. The objects of this study were financial literacy, emotional bias, and investment interest. The sample consisted of 96 respondents, obtained through purposive sampling and proportionate stratified random sampling techniques. Data were collected using an questionnaire administered. The data analysis technique used was multiple linear regression analysis. The results showed that (1) financial literacy and emotional bias simultaneously had a significant influence on investment interest, (2) financial literacy had a positive and significant influence on investment interest, and (3) emotional bias did not have a significant influence on investment interest.

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