Peran Supplier Relationship Management untuk Meningkatkan Daya Saing Umkm

Abstract

Amid increasingly competitive market dynamics, Micro, Small, and Medium Enterprises (MSMEs) are compelled to enhance operational efficiency through strategic supply chain management. This study aims to analyze and synthesize scientific literature on the role of Supplier Relationship Management (SRM) in improving the competitiveness of MSMEs. A systematic literature review method with thematic analysis was applied to peer-reviewed articles published within the last five years, sourced from Google Scholar, Portal Garuda, and ScienceDirect. The synthesis identified three major thematic clusters: (1) SRM practices and business partnerships, (2) distribution optimization and location adaptability, and (3) integration of lightweight technology with community-based customer relationship management. Findings reveal that SRM implementation through hybridization of informal relational elements and affordable digital platforms significantly reduces supply uncertainty, lowers transaction costs, and enhances supply chain responsiveness. A scalable SRM framework for MSMEs rests on three elements: a trust-based relational foundation, process digitalization using affordable platforms, and an adaptive supplier performance evaluation system. These findings are theoretically grounded in the Resource-Based View (RBV), where social capital and flexibility serve as substitutes for physical infrastructure limitations. It is concluded that adaptive SRM implementation can transform the operational limitations of MSMEs into sustainable competitive advantages amidst market volatility.