Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Sepeda Motor Honda Matic di PT Astra Honda Motor Cabang Negara Kabupaten Jembrana

I Dewa Ayu Tita Permata Tabita; I Gusti Agung Sasih Gayatri; Ida Gede Aninditha Negarakertawijaya

doi:10.30640/inisiatif.v3i1.2147

Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Sepeda Motor Honda Matic di PT Astra Honda Motor Cabang Negara Kabupaten Jembrana

Authors

I Dewa Ayu Tita Permata Tabita Universitas Triatma Mulya
I Gusti Agung Sasih Gayatri Universitas Triatma Mulya
Ida Gede Aninditha Negarakertawijaya Universitas Triatma Mulya

DOI:

https://doi.org/10.30640/inisiatif.v3i1.2147

Abstract

In line with the public's need and demand for adequate transportation facilities, city streets are increasingly crowded and traffic is increasingly congested by motorized vehicles. Encouraging the development of the automotive industry in Indonesia more quickly and tends to increase every year. The market demand for motorized vehicles is faced by automotive motorbike manufacturers, one of which is PT Astra Honda Motor, Jembrana Regency State Branch. This research uses a quantitative approach with the results of the research showing that variables X1 (Price) and ≤ 5% (0.05).

References

Assauri,Sofjan. (2012). Manajemen Pemasaran. Jakarta: Rajawali Pers.

Kotler, P., & Armstrong, G. (2014). Prinsip-Prinsip Pemasaran edisi ke 12, Jakarta: Erlangga.

Keller, K. L., & Kotler, P. (2015). Holistic marketing: a broad, integrated perspective to marketing management. In Does Marketing Need Reform?: Fresh Perspectives on the Future (pp. 308-313). Routledge.

Kotler, P., & Keller, K. L. (2016). Marketing Management. 15th edition. USA: Pearson Education Limited.

Tjiptono, F. (2012). M-Commerce in Indonesia: Problems and Prospects. International Journal of Computer Applications & Information Technology.

Downloads

Published

2024-01-24

How to Cite

Tabita, I. D. A. T. P., I Gusti Agung Sasih Gayatri, & Ida Gede Aninditha Negarakertawijaya. (2024). Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Sepeda Motor Honda Matic di PT Astra Honda Motor Cabang Negara Kabupaten Jembrana . Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen, 3(1), 344–357. https://doi.org/10.30640/inisiatif.v3i1.2147