Manajemen Kampanye Public Relations dalam Meningkatkan Kunjungan Wisatawan di Pantai Marina Kabupaten Bantaeng

Abstract

The development of Indonesian tourism today is growing along with the development of the world economy. The tourism sector can shape the image of the nation in other countries, therefore the government and the private sector work together to improve tourism in terms of the productivity of the tourism sector. The research objective is to find out how the public relations campaign of the Culture and Tourism Office in increasing tourist visits at Marina Beach, Bantaeng Regency. The research method used is a quantitative research method with a descriptive approach with data collection techniques in-depth interviews, observation and documentation. While the data analysis technique used is the Miles and Huberman version which includes: data reduction, data display, and conclusion drawing. The results showed that the public relations / public relations activities of the Bantaeng Regency Tourism Office that can be done to develop Marina Beach attractions include, among others, developing a communication strategy including the promotion of tourist attractions, tourism program campaigns and the introduction of culture and attractions which are factors that can attract visitors to come to the area. Public relations in choosing and using media as a dissemination of information that is possible to explain and promote Marina Beach attractions combines conventional media such as television, newspapers, brochures, radio, movies, banners, banners, etc. With new media such as blogs, Instagram, Instagram, etc., and new media such as blogs, Instagram, etc., and new media such as blogs. With new media such as blogs, Instagram, YouTube, Twitter, Android applications, discussion forums, chat-rooms, e-mail, websites, and also the power of communities built on social networks.