FAKTOR-FAKTOR YANG MEMPENGARUHI INTENTION TO DONATE MELALUI PLATFORM CROWDFUNDING
DOI:
https://doi.org/10.30640/digital.v2i3.1302Keywords:
Platform, Intention, CrowdfundingAbstract
This study aims to identify the factors that influence the intention to donate or the intention to donate through a crowdfunding platform. The research method used was quantitative involving a sample of 216 respondents, and a pre-test was carried out on 30 respondents who are Jabodetabek people who know the crowdfunding platform as a means of donation. The data collection method in this study used a survey method by distributing questionnaires online. Researchers use data sources obtained from primary data, namely data obtained directly from the object of research. The sampling technique uses a non-probability sampling approach with a purposive sampling technique. The collected data were analyzed using SPSS software version 26. The results showed that the variables of performance expectations, trust, experiential expectations, and parasocial interactions had a positive and significant effect on the intention to donate variable. Meanwhile, the effort expectancy and facilitating conditions variables have no effect on the intention to donate variable.
References
Cumming, D., Meoli, M., & Vismara, S. (2019). "Investors’ choices between cash and voting rights: Evidence from dual-class equity crowdfunding". Research Policy, 48(8), 103740.
Dibble, J. L., Hartmann, T., & Rosaen, S. F. (2016). "Parasocial interaction and parasocial relationship: Conceptual clarification and a critical assessment of measures". Human Communication Research, 42(1), 21–44.
Gerber, E. M., & Hui, J. (2013). "Crowdfunding: Motivations and deterrents for participation". ACM Transactions on Computer-Human Interaction (TOCHI), 20(6), 1–32.
Ghozali, Imam. 2011. Aplikasi Analisis Multivariate Dengan Program SPSS. Semarang: Badan Penerbit Universitas Diponegoro.
Li, X., Zhao, X., & Pu, W. (2020). "Measuring ease of use of mobile applications in e-commerce retailing from the perspective of consumer online shopping behaviour patterns". Journal of Retailing and Consumer Services, 55, 102093.
Li, Y. Z., He, T. L., Song, Y. R., Yang, Z., & Zhou, R. T. (2017). "Factors impacting donors’ intention to donate to charitable crowd-funding projects in China: a UTAUT-based model". Information Communication and Society, 21(3), 404–415. https://doi.org/10.1080/1369118X.2017.1282530
Mihardja, J., & Paramita, S. (2019). "Makna Idola Dalam Pandangan Penggemar (Studi Komparasi Interaksi Parasosial Fanboy dan Fangirl ARMY Terhadap BTS)". Koneksi, 2(2), 393–400.
Perbawani, P. S., & Nuralin, A. J. (2021). "Hubungan Parasosial dan Perilaku Loyalitas Fans dalam Fandom KPop di Indonesia". LONTAR: Jurnal Ilmu Komunikasi, 9(1), 42–54. https://doi.org/10.30656/lontar.v9i1.3056
Pramesthi, J. A. (2021). "Parasocial Relationships and the Formation of Hyperreality in the BTS World Game". Mediator: Jurnal Komunikasi, 14(1), 113–123. https://doi.org/10.29313/mediator.v14i1.7602
Sitanggang, M. H. A., & Manalu, S. R. (2018). "Memahami mekanisme Crowdfunding dan Motivasi Berpartisipasi dalam Platform kitabisa. com". Interaksi Online, 6(3), 24–34.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. CV. Bandung: Alfabeta.
Widana, I Wayan dan Putu Lia Muliani. (2020). Uji Persyaratan Analisis. Lumajang: Klik Media.
Yusup, F. (2018). Uji validitas dan reliabilitas instrumen penelitian kuantitatif. Tarbiyah: Jurnal Ilmiah Kependidikan, 7(1).
Zheng, X., Men, J., Xiang, L., & Yang, F. (2020). "Role of technology attraction and parasocial interaction in social shopping websites". International Journal of Information Management, 51, 102043.
