Pengaruh Media Sosial Terhadap Perilaku Konsumtif Generasi Z
DOI:
https://doi.org/10.30640/dewantara.v5i1.5881Keywords:
Consumptive Behavior, Digital Lifestyle, Generation Z, Influencer, Social MediaAbstract
The rapid development of social media has influenced the lifestyle and consumption patterns of Generation Z, who grow up in a highly digital environment. The high intensity of social media usage makes this generation more vulnerable to exposure to trends, digital promotions, and influencer influences that potentially increase consumptive behavior. This study aims to analyze the influence of social media on the consumptive behavior of Generation Z using a library research method. The collected data were analyzed using a qualitative descriptive technique through the processes of identification, classification, and interpretation of findings from previous studies. The results indicate that social media contributes to increased consumptive behavior through the formation of digital lifestyles, influencer influence, popular culture, and the convenience of online transactions that encourage impulsive buying. However, digital literacy, self-control, and financial literacy function as controlling factors in consumption behavior. Therefore, educational efforts through guidance and counseling services as well as the strengthening of digital literacy are needed to help Generation Z develop more critical and rational consumption behavior in the digital era.
References
Agustian, M., Setiawati, R., & Ihsan, M. (2025). Pengaruh gaya hidup, media sosial, literasi keuangan dan e-money terhadap perilaku konsumtif (Studi kasus pada generasi Z di Kota Jambi). 25(1), 193–202. https://doi.org/10.33087/jiubj.v25i1.5785
Dewi, H. S., & Komsiah, S. (n.d.). Pengaruh media sosial dan budaya populer fanatisme Korean Wave terhadap perilaku konsumtif generasi Z. 8(2), 187–195.
Dewi, W., Halimah, N., Citra, Z., Puspitasari, I., Cica, N., P, V. G. I., Manajemen, P. S., Ekonomi, F., & Bandung, U. M. (2025). Pengaruh media sosial terhadap perilaku konsumtif generasi – Z. 1(4), 2339–2344.
Dirayati, J. A., Putri, L. I., & Zidhan, R. E. (2025). Interkoneksi pengaruh media sosial terhadap pola konsumsi generasi Z di Indonesia. 3(1), 26–30.
Fadillah, S., Setiawan, R. A., Islam, U., Fatmawati, N., Bengkulu, S., & Sosial, M. (2025). Pengaruh gaya hidup dan media sosial. 10(204), 2378–2399.
Gunawan, J., Audrianto, R., & Wuisan, D. (2023). The impact of social media influencers on the consumptive. 3(2), 101–109.
Hapsari, A. Y., Sukandi, P., Dalimunthe, G. P., Lisdayanti, A., Eka, Y., Nilasari, I., Widyatama, U., & Author, C. (2024). The impact of social media influencers on consumer behavior: A comparative analysis of Generation Z and millennials. Life Style, 3(5), 2559–2563.
Krida, G. W., Seran, A., Sahid, U., & Atmajaya, U. K. (2025). Budaya konsumtif di media sosial Tiktok: Pendekatan kritis terhadap pengaruh kapitalisme pada generasi muda di Indonesia. 2(5), 1–12.
Lestari, R. N. R. (2026). JIEMBI: Jurnal Ilmu Ekonomi, Manajemen dan Bisnis pengaruh e-commerce, influencer marketing, dan FOMO terhadap perilaku konsumtif pada Gen Z Ria. 4(1), 41–52.
Panjaitan, F., Erick, K., Naibaho, T., & Damanik, H. M. (2025). Peran pembayaran digital, media sosial, dan gaya hidup terhadap perilaku konsumtif generasi Z di Kota Medan. 8(5), 575–583.
Polgan, J. M., Indah, A., Sari, P., Putri, R., Kurnia, D., Rachmani, N. N., Indonesia, U. P., Konsumtif, P., & Marketing, S. M. (2025). Pengaruh social media marketing Tiktok terhadap perilaku konsumtif Gen Z di Tasikmalaya. 14(2022), 2254–2263.
Pratami, R., & Estriana, V. (2013). Influencer culture dalam pembentukan budaya konsumtif dan hiperrealitas Gen Z (Studi pada akun Tiktok @tasyafarasya). 5(8), 3114–3128.
Purwanto, D., Fauzan, R., Afifah, N., Manajemen, P. S., Tanjungpura, U., Budaya, P. L., & Impulsif, P. (2025). Pengaruh sosial media dan cross cultural marketing terhadap impulsif buying Gen Z pada fast fashion dengan tingkat hedonisme sebagai. 14(1), 60–74.
Putri, A., Syuhada, S., & Arief, H. (2025). Pengaruh penggunaan media sosial dan gaya hidup terhadap perilaku konsumtif siswa kelas XI SMA Negeri 11 Kota Jambi. 9, 14706–14716.
Ramadhan, K., Putra, R., Dinata, I., Armando, M., Utama, F. R., Syariah, P., Islam, U., Jurai, N., & Lampung, S. (2025). Indonesia Economic Journal, 1(2), 3089–3099.
Saununu, S. J., & Rukmana, A. Y. (2023). The influence of social media influencers on Generation Z consumer behavior in Indonesia. 01(10), 1040–1050.
Siregar, D. A. (2024). Pengaruh konten fashion pada akun media sosial influencer terhadap perilaku konsumtif di kalangan pengguna TikTok dan Instagram. 5(2), 765–782.
Suryaningrum, D. A., Utami, E. Y., Lusianawati, H., & Thalib, N. (2023). Analysis of Generation Z consumer behavior in the food and beverage industry in Indonesia: The influence of product personalization, social media engagement, and brand experience. 1(07), 300–308.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Dewantara : Jurnal Pendidikan Sosial Humaniora
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
