Kualitas Produk Olahan Tomat Untuk Meningkatkan Minat Beli Konsumen Pada UMKM Di Desa Kotapulu Kecamatan Dolo Kabupaten Sigi
DOI:
https://doi.org/10.30640/cakrawala.v2i2.998Keywords:
Quality Product, Purchase Interest and MSMEsAbstract
This service activity aims to add insight and knowledge to business actors regarding product quality to increase consumer buying interest in their products with the importance of labeling, packaging and marketing in order to increase added value, profit and product sales. MSMEs in Kotapulu village are quite developed, but the packaging and labels used are still very simple, the marketing techniques used are also not optimal, they only market to stall owners and market traders around the village. The method used in this activity is brief counseling and training. The purpose of implementing this community service activity is to introduce through counseling and training activities to MSMEs in Kotapulu village so that they can become more familiar with product labeling and packaging as well as good and attractive marketing techniques so as to increase consumer buying interest.
References
Arianty, Nel. (2015). Pengaruh Budaya Organisasi Terhadap Kinerja Pegawai, Jurnal Manajemen & Bisnis, 14(2), 144-150.
Arianto, B. (2020). Pembangunan UMKM Digital di Masa Pandemi Covid-19. Atrabis : Jurnal Administrasi Bisnis, 6(2), 233–247.
Durianto, Darmadi, D. (2019). Strategi Menaklukan Pasar Melalui Riset Ekuitas dan Perilaku Merk, 112, 25–47.
Karundeng, Nikita. (2019). Pengaruh Kualitas Produk Terhadap Kepuasan konsumen Konsumen Pada Home Industri Pia Deisy Desa Kapitu Kecamatan Amurang Barat. Jurnal Administrasi Bisnis, 8(2), 83-90.
Lestari, N. T., & Ni, H. (2021). Upaya Peningkatan Penjualan Melalui Strategi. Abdimas Indonesia Journal, 1, 19–34.
Muzaiyanah, Syaifuddin, M., & Winarto, W. W. A. (2022). Pelatihan Ekonomi Kreatif Dan Pendampingan Edukatif Untuk Meningkatkan Mutu Masyarakat Di Desa Sambiroto. Abdimas Mandalika, 1(2), 73– 81.
T. Tambunan. (2012). Usaha Mikro Kecil dan Menengah di Indonesia: Isu-Isu Penting. LP3ES
