Penguatan Kesiapan UMKM Menuju Pasar Digital melalui Transaksi QRIS dan Konten Produk Kekinian di Desa Purworejo, Kabupaten Pesawaran

Abstract

Micro, Small, and Medium Enterprises (MSMEs) need to adapt to the evolving digital economy to expand market access and enhance competitiveness. Women-led MSMEs in Purworejo Village, Pesawaran Regency, still face limitations in digital literacy, cashless transactions, promotional content creation, product packaging, business legality, and market readiness. This community service initiative aims to improve MSME owners’ understanding of digital and global market readiness through education on cashless transactions, QRIS utilization, and modern product content development. The activity employed a participatory approach involving needs identification, partner coordination, material delivery, discussions, mentoring, and evaluation. Participants were women-led MSMEs affiliated with Pemberdayaan Perempuan UMKM Indonesia (PPUMI) and PIISEI in Purworejo Village, with Bank Rakyat Indonesia as a supporting partner for digital transaction facilities. The results indicate increased understanding of product quality and innovation, attractive and safe packaging, business legality, production continuity, digital marketing, and government support programs. Participants also gained knowledge of QRIS as a payment alternative that simplifies transactions and supports business record-keeping. Furthermore, participants strengthened their capacity to create digital content highlighting brand identity, product advantages, ordering information, and promotional messages. This activity demonstrates that integrated mentoring can strengthen MSME competitiveness inclusively and sustainably.