Sistem Pemberdayaan Masyarakat Melalui Program Digitalisasi UMKM Desa Srimukti
DOI:
https://doi.org/10.30640/cakrawala.v2i3.1356Keywords:
Community empowerment system, digitalization program, UMKMAbstract
Community empowerment is a concept of economic development that encapsulates community values to build a new paradigm in development that is people-centered, participatory. Within this framework efforts to empower communities (empowering) can be studied from 3 (three) aspects: First, ENABLING, namely creating atmosphere that allows the potential of society to develop. Second, EMPOWERING, namely strengthening the potential of the community through concrete steps involving the provision of various inputs and opening up various opportunities that will make the community more empowered. Third, PROTECTING, namely protecting and defending the interests of the weak. Micro, Small and Medium Enterprises or MSMEs are small-scale businesses that involve a limited number of employees and capital. Generally, they operate in various sectors, from trading to manufacturing. MSMEs have several strengths, one of which is the ability to quickly and flexibly respond to local needs. They often provide products or services that suit local preferences. The digitization of MSMEs is the change of conventional business transactions to online. The development of technology and information can be said to have influenced various aspects, including business. The UMKM Digitalization Program includes e-Farming by utilizing digital technology in agriculture to increase production capacity and cost efficiency. e-Commerce includes strengthening capacity in digital marketing and marketing MSMEs to global markets through digital platforms.
References
Aisyah, S., & Rachmadi, K. R. (2022). DIGITALISASI PEMASARAN MELALUI SOSIAL MEDIA MARKETING PADA PELAKU UMKM GUNA PENINGKATAN PENDAPATAN. RESWARA: Jurnal Pengabdian Kepada Masyarakat, 3(2), 442–448. https://doi.org/10.46576/rjpkm.v3i2.1866
Dai, S. I. S., & Pakaya, S. I. (2019). Pemberdayaan Masyarakat Melalui Pengelolaan Sampah Menjadi Nilai Ekonomis dan Pembentukan Bank Sampah di Desa Pentadu Timur Kecamatan Tilamuta Kabupaten Boalemo. Jurnal Ilmiah Pangabdhi, 5(2), 110–118. https://doi.org/10.21107/pangabdhi.v5i2.6113
Ekonomi, J., Syariah, B., Musfiq Arifqi Sekolah Tinggi Agama Islam Miftahul Ulum Terate Sumenep, M., & Junaedi Institut Agama Islam Nasional Laa Roiba Bogor, D. (n.d.). Pemulihan Perekonomian Indonesia Melalui Digitalisasi UMKM Berbasis Syariah di Masa Pandemi Covid-19. https://doi.org/10.47467/alkharaj.v3i1.311
Erdi, M., & Arsiyah, F. (n.d.). PERAN PEMERINTAH DAN KADER MASYARAKAT DALAM PEMBERDAYAAN MASYARAKAT UNTUK PENGOLAHAN SAMPAH.
Giri Prawiyogi, A., Studi Manajemen, P., Ekonomi dan Bisnis, F., Buana Perjuangan Karawang, U., Ronggo Waluyo Sinarbaya, J., Jambe Timur, T., & Barat, J. (n.d.). PEMBERDAYAAN MASYARAKAT MELALUI DIGITAL MARKETING DALAM UPAYA PENGEMBANGAN UMKM DESA JOMIN BARAT. Anggy Giri Prawiyogi, 2(2).
Laut, J., Kalimantan Kartina, T.-N., Akuakultur Fakultas Perikanan dan Ilmu Kelautan, J., Borneo Tarakan, U., Agroteknologi, J., Pertanian, F., Borneo Tarakan Jalan Amal Lama No, U., & Utara, K. (n.d.). Increased the Understanding Of UMKM Tenant and Community For Halal And Safe Products Through Community Empowerment Programs In. 4. http://jurnal.borneo.ac.id/index.php/jpmb
Pada, D., Manajemen, G., Desa, P., Kepala, B., Kepala, B. /, Hasil, U., Tahun, P., Lingkungan, D., & Sleman, K. (n.d.). PEMBERDAYAAN MASYARAKAT.
Rining Nawangsari, E. (n.d.). ANALISIS PROGRAM PEMBERDAYAAN MASYARAKAT PADA USAHA MENENGAH KECIL DAN MIKRO (UMKM) (Studi di UMKM Pengrajin Batik Kampoeng Jetis dan Pengrajin Koperasi Intako Tanggulangin Sidoarjo). In Journal of Public Sector Innovation (Vol. 1, Issue 1). www.kabarbisnis.com
Sumber, P., Perdesaan, D., Kearifan, D., & Berkelanjutan, L. (2019). Prosiding Seminar Nasional dan Call for Papers “Tema: 5 (kewirausahaan, koperasi dan UMKM).”
Widjajanti, K. (2011). MODEL PEMBERDAYAAN MASYARAKAT. In Jurnal Ekonomi Pembangunan (Vol. 12, Issue 1).
